Showing posts with label America's Next Great Restaurant. Show all posts
Showing posts with label America's Next Great Restaurant. Show all posts

Saturday, March 26, 2011

America's Next Great Restaurant Cranks Up The Action And Makes Me Crankier Than Ever


I thought Bobby sounded kind of schoolmarmish last week when he ran through last week’s results and said Fran was eliminated because of “her stubborn nature”.

He had just finished talking about how truly dreadful the other folks’ food was and how they had no clear vision for their restaurants. Then he said Fran got booted because she wouldn’t listen to the investors. “It was Fran’s stubborn nature that ended her dream,” he explained.

I think they should have given Fran another chance and Tater Tot Couple should have been kicked off faster than you can hydrate a potato flake. AND Stir Fry Gal, who didn’t stir fry? She’s a bit of a ninny. Oh well.

You know what I’d really love to see? I’d love to see Bobby ask them to list the 5 Sauces Mère (mother sauces). Béchamel, Velouté, Espagnole or Brown Sauce, Hollandaise and Tomato. (This is the usual agreed-upon list.) Or what is the only pastry which is cooked twice? Choux, first on top of the stove, secondly in the oven. I know that’s another show, but I can dream. 

The other thing that bothers me is that a lot of these restaurant ideas are SO ho-hum. To ME, the first requirement of starting something new is that it be exciting. You have to WANT to go there to be a part of something new and neat and a little different. XIE-XIE, Angelo’s fusion-y sandwich shop is exciting.  His sandwiches are completely delicious and they have a different spin to them. 

Pinkberry, which I have had mixed feelings about in the past, is definitely exciting. What’s cooler than being able to pick a bunch of fun things to heap into your yogurt? That’s why all those do-it-yourself yogurt places are so successful. You can come up with all kinds of crazy combinations yourself. (Of course, it’s not so fun when you find you’ve helped yourself to $17 dollars worth of frozen yogurt and probably 2000 calories, but never mind about that…) 

That’s what I liked about Fran. Her wrap place sounded fun and different. This Stir Fry idea? Not so much. Diet Lawyer Gal? Booorrrinnng. Jerky Wing Guy probably has good food, but he acts like he should just buy a Hooters and be done with it. And sappy sweet Grilled Cheese Guy? Ugh.

The folks meet up at Chipotle. Steve Els explains that their concept is “Food with Integrity”. His father’s original investment of $85,000 has turned into a company worth 4 billion dollars.

This week, the folks have to work the lunchtime crowd at Chipotle. Each one will be in charge of a station. The obnoxious wings guy, not Jamawn, but Alex, says that should be no problem, since he runs a restaurant already and that’s what he does.

Stephenie is overwhelmed by the challenge. Isn’t this what she signed up for??? Isn’t she trying to open her own restaurant? Actually three of them?!! So if THIS is overwhelming…maybe she should go back to the more low-key environment of Harvard Law School.

Steve wants to see leadership as the investors sit back and observe how the contestants do. Basically everyone fails miserably. Good girl, Stephenie, does step up to do a lot of grunt work, but Jamawn yells like a football coach, which doesn’t impress Steve.

Steve is getting increasingly anxious with how badly things are going. He takes over and assembles the food and serves the customers. But REALLY, what exactly did they expect? These would-be restaurateurs had moments to prepare. They were basically set up to fail, so, of course, they were incompetent. Two of them think it’s acceptable to serve Bobby Flay Tater Tots! Believe me, your eleven year old could have done a better job on the line than these folks.

Steve was particularly unimpressed that Marisa was heating tortillas using AN UNPLUGGED-IN TORTILLA WARMER. He grabs the tortilla from her and tosses it in the garbage and says that demonstrates bad judgment. YA THINK?!! She wanted a stir fry restaurant and still hasn’t stir-fried anything and doesn’t have the slightest idea how to do it. I’m surprised she’s gotten this far and can think and speak at the same time. Oh wait, scratch that.

Back at the business center, Steve goes through all the things they did wrong, which was basically everything. Bobby tells Stephenie she could work for him anytime. I have no clue why. He didn’t tell Jamawn not to yell or Marisa to not be a putz.

Bobby moves on to the names of their restaurants. He says Eric can keep Meltworks and, unbelievably, Joey’s Saucy Balls is okay too, because the crowd last week liked those names. Really? 

Everyone else is in for some name revamping. They have to come up with a new slogan and a dish to match it. Then they’ll serve it to 100 people. Jamawn is giving up his wings and waffles concept. DARN! And now he’s going with Soul-Daddy’s, which actually IS a good name and his dishes do sound good. But I wanted some Chicken and Waffles in these here parts.

They tell Marisa she should think about getting rid of her chef. She demurs. They tell Sudhir that he should think about getting rid of his chef. He agrees in one second flat.

Bobby doesn’t like Compleat as the name of Stephenie’s restaurant. She tells us that everyone wanted Steve Els to change the name of Chipotle and he refused, so she’s sticking to her guns. It doesn’t matter what she calls it, it sounds dreadful. 

Sudhir decides to be his own chef and use his new professional chef as his sous-chef.

Greg and Krystal go from the name Hick to Grill Babies, because Bobby told them they should GRILL their food instead of BARBECUE it, because it’s faster. If he told them to serve Lucky Charms, would they do that too?  Marisa is asking every single person what he or she thinks of her food. Not as good sign.

Okay, this is funny. Bobby and Steve come in to make some pronouncement or other as the contestants are cooking. Then Steve points to the back of the room and says, in totally monotone-d voice, “Fire.” It’s Marisa’s chef’s wok – the one she wouldn’t get rid of.

Next is the mini food fair, where the contestants all have their new names and new slogan’s. Some blowhard advertising guy tells the Limbo lady that he really likes her new name of Sinners & Saints – Food for your mood.

Tiffinbox guy, Sudhir, has unhappily changed his name to Spice Coast, Modern Indian – “Eat flavorfully”). I liked Tiffinbox, and it was good way to educate people about what one is. He made an absolutely fantastic sounding grilled samosa with a mango and avocado relish. He had me at samosa. Bobby is worried that because Sudhir has had many other businesses that he may just palm this off, if they give it to him. Sudhir says he turned down a lucrative job offer to do this.

Marisa changed her name to CHAO - The art of the stir fry. I have no idea what that name means. Oh, is she doing an Asian take on “CHOW”, as in grub or food? I guess that must be it. Curtis’s problem is that SHE’S NOT STIR FRYING HER FOOD…AGAIN. Plus it’s not good. Before, I had pangs about calling her a ninny. Now I don’t.

Fusion Taco Alex changed his name to Revolution Tacos with Explore, discover, indulge as the slogan. Ehhh! He serves Curtis and Steve an Asian Pork Wonton Taco. Curtis tells Alex, “I don’t like it.” Curtis tells US, “His tacos are disgusting.” Steve: “It’s mushy.” Alex likes that it melts in his mouth (like an old sponge).

Saint and Sinner lady is serving a Bacon Cheddar Meatloaf OR a Turkey Meatloaf. WHO is going to order the turkey meatloaf??! Lorena says the food is a five out of ten, but she finally understands her idea. This is insane! Who gives a restaurant to someone who doesn’t have FABULOUS food?!!

Jamawn’s Soul Daddy - Cookin with heart and soul (I don’t approve of the lack of an apostrophe after cookin) is serving collard greens with smoked turkey, loaded cornbread and grits. Curtis says the food makes him feel cozy.

Listen to this name and slogan – Meltworks - artisanal ingredients endless possibilities. GMAB! Eric made a black forest ham, gruyere and Jarlsberg grilled cheese with a bunch of crap (apple compote???) inside. Bobby says get rid of the crap (I’m paraphrasing) and serve it with a bunch of dipping sauces. Eric says, “That’s what I was thinking.” You were? Then why didn’t you do it??! What a poser! Another blowhard ad guy says he was disappointed by the fancy schmancy grilled cheese. Go back to selling Tide and how do those guys manage that one day old stubble? And why do they think it looks cool? Do you think this show is making me a bit cranky?

Tater Tots folks are calling themselves Grill Billies – Urban Grill with Southern Attitude. Be the sauce”. OMG! How dumb! Gosh, I dislike them. They have NO point of view. They change like the wind and they seem to have no idea of why they’re there. WHY are they there?

Fran, at least, knew what she wanted. These people are losers, although the female Grill Billie is quite stunning and reminds me of the gal from Sugarland. Steve tells them to get rid of the Be the Sauce part of their slogan. Finally, Girl Grill Billie actually explains the concept nicely - She wants to make southern dishes with a California twist. Why didn’t she just say that? They make a spice rubbed skirt steak with slaw and crispy jalapeno. Steve and Curtis like their dish, but when they ask questions about how they’d go about certain things, the Grill Billies get really confused and answer every which way. Curtis actually tells them he doesn’t think they know what they’re talking about. OY! Get the hook! They turn to their chef afterwards for consolation, who says they should get their stories straight.

For some reason, Joey made turkey meatballs with gorgonzola. Grandma would probably turn over in her grave if she knew Saucy Balls was serving turkey. His Saucy Balls slogan is “Italian Home cooking fresh and fast”. Whatever. That’s neither here nor there; Bobby says it’s not a ground-breaking slogan.

Stephenie is next with Compleat “Flavor you can count on”. She is obsessed with counting calories. She boringly describes her idea to one of the ad guys as serving healthy food, while keeping in mind portion control. Sexeee. Ad guy says he understands it’s healthy, but he doesn’t get a sense that there’s anything delicious here…from her slogan - conscious modern fresh. Bobby and Lorena say she’s not going far enough with both the food and the description of it.

Back to the “business center”, the concept that got the most silver coins from the diners is Soul Daddy.

The investors call in Stephenie first. Bobby tells her to stop looking in her book to count calories. He doesn’t care about that. Concentrate on making healthy, delicious food and the calories will take care of themselves, he’s basically saying. That’s a 180 degree difference from her initial concept of categorizing everything by calorie count. Bobby can’t live with the name of her restaurant. Lorena says she’s missing the soul.  

Next up to defend their concept is Krystal and Greg. OH, THIS IS FUNNY! Bobby asks them what their concept is. And she has memorized a stock phrase so she doesn’t get confused and doesn’t confuse them. “We want to grill a variety of meats as well as serve shared dishes of southern-inspired food.” Think Hal, the robot, as you read that.  Curtis asks them a question and they still can’t answer what dishes they would actually serve. Bobby says he thinks it’s over (for them).

Oh gosh, Marisa is next. Just send them ALL home. Whatever, she’s a moron. Bobby kind of wants to keep her. Curtis doesn’t. They discuss and actually they all give good reasons to send each one home. I want them all to go home, but I hope it’s the grill folks. 

And going home is…Marisa. Steve says (to us) that she probably doesn’t have the judgment necessary to run a restaurant. The others do?

This show is growing on me. Why, I wonder? I guess I must need an outlet for negativity and criticism. There is just so much to object to, so many folks who are so clueless that you just have to wonder…how did they make it this far??! 

Friday, March 18, 2011

I Don’t Think America’s Next Great Restaurant Is Going To Come From “America’s Next Great Restaurant”

But They Mean Well.

I'm not sure I’m particularly in tune with what Bobby, Curtis, Chipotle guy and Lorena (it’s all about the love) Garcia are looking for in America’s Next Great Restaurant.

Last week, Fran was my absolute favorite with her Sports Wrap. I liked everything about her idea and I liked HER. I thought she should skip all this pesky competition stuff and just go straight to the win. Well, that's how much I know. SHE was the very first one kicked off at the end of this episode.

AND boring Greg, who was the absolute opposite of my favorite, WON by collecting the most number of silver coins at a giant food fest, signifying he was the diners’ overall favorite. 

Another least favorite of mine, Stephenie, did well this week too, showing again just how bad I am at predicting winners and losers. Plus if she mentions one more time that she went to Harvard Law School just because she was expected to, I’ll scream. Either shut up about it or go be a lawyer and tell someone who cares. Maybe this is her mother.

The episode did have a bit of drama. The contestants were allowed to pick their own chefs from a whole room of them after chatting for a bit to see who suited whom. There was a bit of pull and push between several competitors, who wanted the same chef. They decided to leave it up to the chefs to choose, which was darn nice of them, but turned out to be darn stupid for Fran. She and Taco Boy (TB) wanted the same chef. TB recognized the chef from a Gordon Ramsey restaurant and sweet-talked her and he got her.

Anyway, the whole chef thing was so random. The Indian guy had to make do with a Scandinavian chef. The only one who was smart about was it was Saucy Balls guy, who yelled into the room, “Who’s passionate about Italian food and loves Goodfellas?"  Basically, "Who knows how to handle Grandma’s balls?” or words to that effect. He ended up with a different chef anyway, but luckily his food turned out well, so the chef obviously knew how to bust out a delicious set of balls.

But wasn’t this a strange way to arrange things? Shouldn’t the chef of an operation be chosen with a little more thought and background than leaving it to a speed dating situation to determine? Go figure.

The folks also got to work with graphic designers. That was weird too. In general, it was more like they were hiring plumbers than experts in logo design.

Their challenge this week was to serve 1000 people (EACH, I think) at Universal Citywalk.

Now here’s something else nonsensical. These folks were supposed to be serving the food that represents their restaurant concept. But for this event, the chicken and waffles guy made gumbo. The stir fry person made a poorly cooked rice dish. The gal and guy team who wanted to serve wonderful Southern cooking on little plates made a TATER TOT CASSEROLE! Not kidding. It didn’t look much better than this one. Completely appalling. THEY should have gone home…just for using the words tater tots.  

Fran went home because her chef was a dunce and precooked all the chicken in advance and it was dried out. Oh, and she completely disregarded anything that the judges had to say, so they didn’t feel she was very teachable. But there hasn’t been much more than platitudes and catchphrases being offered by the “investors”, which matches the lackluster and, in some cases, really poorly conceived food.

But when the tater tot gal tried to explain away her atrocious food with “we mean well”, all I could wonder was what on earth are these people doing here. How can you have a great idea for a restaurant and not be able to make one single dish that illustrates what you’re going to serve? Strange, very strange.

Tuesday, March 8, 2011

Is “America’s Next Great Restaurant” America’s Next Great Reality Show?

It certainly has some great elements in place, like the becoming Bobby Flay and the comely Curtis Stone. I’m just hoping they’re not going to spend the first few weeks showing us nothing but losers, à la early rounds of American Idol. THAT will be a big time waster.

I will also not be interested if someone wants to start a franchise serving 20 variations of cream of something soup on Minute rice, (even if I DID grow up on that, actually BECAUSE I grew up on that). 

Bobby introduces the show by telling us that in 1952 Harlan Sanders drove "across America, selling his revolutionary chicken frying equipment. Today KFC pulls in 7 billion dollars a year.” Gosh, think of all the health care costs for unhealthy Americans that could have been saved if the colonel had gone bust in the early years. In 1965, Subway is started. And in 1993, Steve Ells opens the first Chipotle with an $85,000 loan from his dad. Now it earns 1.5 billion dollars a year.

Bobby tells us about HIS ventures. 20 years ago he opened his first restaurant. He now has 6 high end and 5 “fast casual” burger places.


On May 1, 2011, three restaurants will open up in LA, NY and…Minneapolis. Minneapolis? Alrighty then.

This hour they’re knocking 21 of the finalists down to 10. The people have to prepare one dish from their fast casual restaurant concept and serve it to the four investors.

Bobby says the next best casual restaurant has to be affordable and feature quality ingredients. (That last thing is certainly not a requirement for success in this country.)

Joey, sent from central casting to play the cousin of Tony Soprano, intones “This is NOT a dress rehearsal”. He’s going to “bring his A game”. I sure hope we can get all the hackneyed phrases out of the way before we see their restaurant ideas.

Here are the folks, with my instant reactions to them.

I like Fran with the Sports Wrap idea. She would feature healthy sandwich wraps. She’s a former WNBA player (on the first team to win a championship ring) and she’s cool. Okay, I think she should win. We can all go home now.

Joey (from above) does life insurance and estate planning. I don’t want to be so obvious as to say that’s a curious job for a guy who looks like a hit man. Oops, I just did. He says, “My passion is to DO a restaurant.” Out. Oh, his restaurant (of course) would have meatballs.

Sarah - private chef to “A list celebrities”. Eh, who needs that? OUT!

Sudhir – His idea is a Southern Indian Chipotle. I have no idea what that means, but I bet his food is awesome.

Sandy – Short-haired (very short) lady with a DUMB idea - a restaurant called Limbo that has high calorie choices and also their not-so-caloric versions. Who wants that? Every time you go in, you have to fight with your demons??? Am I being “good” today or “bad”? I hate that almost as much as talking about “clean” (and by extension, dirty) food.

Jamawn is next from Detroit, with his Chicken and WAFFLES idea. You pass, you’re in!!! (That isn’t exactly original, especially in Los Angeles, but sign me up.) Oh, it’s chicken WINGS and waffles. Even better.

Super-tanned Jason has developed his own barbecue sauce to go with his burgers and wings. I think he said he already sells it all around the country. Whatever.

Joe has 3 restaurants in Los Angeles called Big Wang’s. Eww. I’m thinking he’s not referring to a Chinese chef. He’s looking to expand his business, he says. He tells one of the other competitors that several of them are doing wings, including “the black guy, of course” pointing at Jamawn.  Okay, then, we have one racist so far.

Chicken and Waffles Guy thinks Joe is a jerk, without even hearing that remark. Also Joe tells Joey his wife is weird for not liking wings. I like Joey better than Joe. OUT!

Joey Meatballs says Joe is over confident. We’re definitely getting the idea that the wingman is a wingnut.

This little chipmunk-voiced blond wants to open a restaurant called SOUPZ. Her inspiration comes from SOUP. She actually said that. Byuh-bye. (BTW, her day job is picking up pet doo-doo. I’m glad THAT wasn’t her inspiration.)

Lawyer Stephenie’s (that’s not MY misspelling) concept is “fixed calorie healthy fast food”. That’s sounds about as exciting as a brain scan. NEXT!

Alex wants to do something new and exciting with tacos. I LOVE IT! He had me at “fusion”. Some his ideas - a Greek Lamb Taco and a Chicken Parmesan Taco.

Marisa’s wok idea is okay, but the name is dumb. NO ONE WANTS TO GO TO A RESTAURANT CALLED "Stir Fry For The Healthy Heart"Isn’t 99% of this common sense?

Fusion Taco guy is slightly sexist and says Marisa doesn’t belong in a kitchen. She belongs with “a car and a driver”. Just because she gave her restaurant a bad name doesn’t make her a prostitute. In fact, she’d probably have given it a sexier name if that really were her profession.

Bobby tells them and us again that this is the moment of truth. I do NOT like his pink striped tie. Curtis says food made all his dreams come true.

Private chef Sarah's Mac and Cheese Cupcake (How hackneyed is that?) is awful. Chipotle guy says it has the texture of the brown bag it was served in. Bobby says simply that the cupcake is not good. Chipotle guy (let’s make it Chipotle for short) says her concept has too many moving parts.

Bobby says right there and then that they will NOT be investing in her restaurant. She tells us she’ll keep fighting. She’d have to for anyone to like that cupcake.

Blond chipmunk Aimee is annoying. She serves them soup. They can’t believe how bad it is and Bobby spills some on himself. Plus they say that hot soup is not a good idea for warm weather. She hadn’t even thought of that. They deep-six her.

Fran, my number one (and almost only) pick is next. Hers is a Sports and Fitness themed restaurant “that features healthy wraps with organic ingredients.” Now we’re getting somewhere. 

Fran is great, she will definitely go on. She says as soon as you walk into the restaurant, you’ll get high-fived, there will be score boards and a basketball court. You order your sandwich and when your number comes up, “You hear applause”. Heck! I’d go there just to get clapped at! Chipotle says she’s a born leader. They also love that there’s a fitness tip with each sandwich. She is the first entry into the final ten. YES!

Eric from Nashville wants to make grilled cheese sandwiches…not just for himself, but for his wife and their future children. How sweet and sincere, and BOOORRRIIINGGG. He has all the passion of processed American cheese food slices (individually wrapped).

Eric’s restaurant would be called MeltWorks. Great, when it’s bad the headline could read MeltWorks Dissolves, or if things really get bad - MeltWorks Evaporates. Curtis isn’t sure he’d leave his house for a grilled cheese. No decision yet. They think the sandwiches may take too long to make.

Brianne is a weirdo. She unrolls and blows up something, which has NOTHING to do with Café Creativi. (Again, that’s not MY misspelling, just its strange name.) It’s a kids’ left and right brained restaurant. Don’t ask.

Sina – Persian food with his kebab slider. He admits that the American public is probably not interested in this kind of food. The judges admit that they're not interested in investing.

Nam Nam – Vietnamese.  All they had to hear was that the concept involved waiters. Not Investing.

Chic haircut gal’s idea is Pot Belly, serving lots of different pot pies, like cheeseburger pot pie or Phillie cheese steak pot pie. (You know I hate the word POT with savory pies, but I like her idea.) The investors don’t. They think it’s too caloric and heavy, plus she (whoever she is) has no idea about the nutritional content of her dish. NEXT!

Back to Brianne blowing up some plastic structure thing. Bobby says we will NOT be investing in your restaurant. Curtis asks himself, “Why am I doing this? Is this the best that America's got to offer?”

Joey comes in with his meatball idea. Unfortunately, he wants to call it Saucy Balls. Bobby laughs; Curtis grimaces. He serves them Grandma’s meatballs.  “This is the song in my heart,” Joey says. They like him. Curtis says, “I love your balls.” “Can I leave before I start crying?” Joey asks. Bobby: “Simple but well-thought out idea.” “They love my balls,” he tells the other competitors.

Krystal and Greg’s tapas style Hick’s is next. It’s southern comfort food.  The judges taste their banana cream pie with banana chips. They all like it. Chipotle likes it. Bobby wants to know what their relationship is. They say “friends”. Lorena “It’s about the love” Garcia wants to know if they’ve dated. HUH? They admit to it, but Krystal assures them that they aren’t together now, as if that would ruin their chances. (Would you be allowed to ask that on a REAL job interview?) They’re through to the final ten.

Marisa comes next with Wok, Stir Fry For The Healthy Heart. Well, at least she put the word WOK in front of her wonky name. Of course, there are probably 50,000 other places called Wok, but who's counting?

Curtis wants to know if the food will be cooked to order. She says no. NO?!! See what I mean about common sense. It’s OBVIOUSLY a terrible idea. Curtis says that won’t work. She makes it to the final 10??! She DOES have really pretty hair.

Joe, icky Joe, comes up with Lil’ Wang, which is the relaxed version of his Big Wang. Bobby says his wings have to beat everyone else’s wings. He doesn’t make it. That was kind of a big build up for a big bunch of nothing.

Waffle guy goes next with W3’s. Yum!  I do like the food says Chipotle. Bobby asks if he’d be okay if they play with his idea a bit. He’s in! Yeah!

Jason from Lenox, Mass., wants to do burgers and wings. They can’t decide about him. 

They love Sudhir’s The Tiffin Box. When they press him, he agrees to make his menu "10% to 15%" meat-based. Bobby laughs.

Alex’s Hard ‘N Soft Taco Bar is next. He has SEVENTY FIVE taco ideas, crab cake taco, hot wing taco etc. I love the idea, but the name doesn’t do it for me. He tells them the food is fusion, not Mexican. Great idea. If he simplifies the menu, they’ll agree for him to go on. He does agree.

Stephanie, I mean Stephenie, is up with her horrible Calorie Compleat idea. You order the food in certain calorie ranges. It's fine if the calories are displayed in some out of the way place, but, otherwise, forget it. Plus her poor presentation doesn’t help. Lorena “It’s about the love” Garcia likes her. ??? Chipotle too. She goes on to the final 10.

Sandy is back with Limbo, or heaven and hell combined. (I know which one reflects my opinion of her concept.) She says she would have healthy AND “devilish choices” available and you can pick. Do people really want to have crisis of conscience every time they go out to eat? That’s a dreadful idea. Curtis loves it. Really? They all like it? Oh gawd! Chipotle guy is “infectiously enthusiastic”. Those were HIS words. She’s in the top ten. I guess they need a few obvious people to get rid of.

The judges ask boring grilled cheese Eric and Jason, burger and wing guy, to have a cook-off. Eric has to make as many grilled cheese in 15 minutes as possible and Jason has to cook the best burger ever.

Eric and Jason go into the kitchen. Jason cooks and is sweating up a storm. Eww. The judges taste the burgers. Eric has made 29 grilled cheeses in 15 minutes. Curtis says the sandwich looks good.

The two get sent back to “the business center”. The judges discuss.  And they choose Eric, not Jason. Yawn. Ok, fine. I don’t really care. Jason says Bobby is scared of another burger place.

All the finalists end up on a circular set with food stalls all around them. The names of their restaurants are on each stand in lights.  Joey says he’s close to his dream. I do like him okay now, but Fran is my gal.

I also have to admit I like having finalists at the end of week one. It makes me feel like we’re moving right along. But are they picking reality stars or people with decent restaurant concepts? I would imagine the former doesn’t necessarily possess the skill set for the latter. We’ll see how things develop.