Showing posts with label Martha Stewart. Show all posts
Showing posts with label Martha Stewart. Show all posts

Friday, November 20, 2009

Martha vs. Rachael – And The Winner Is…

Wait a second. It’s not that easy. In an interview on Nightline last night with Cynthia McFadden, Martha Stewart had some not very nice things to say about Rachael Ray. The problem is that every single one of them was true. AND Rachael often says them herself.

Martha expressed exactly what I’ve always said about Rachael. She called her “an entertainer”, while she considers herself “a teacher”. Martha made the excellent point that you want your teacher always to be perfect. You don’t want to learn French from someone with a bad accent, for example. True.

I’ve said this over and over - if you took the cooking away from Rachael Ray, I would have no problem with her. I think she’s charming, friendly and connects beautifully with an audience. She’s a real “entertainer”, but I run from the room when she gets behind the stove.

Why does this remind a little of another teacher/upstart duo? Except in that case, Julia was the beloved, warm-hearted, fun-loving but oh so knowledgeable teacher and Julie was the snarly wanna-be, who some thought shouldn’t even be mentioned in the same breath.

Martha and Rachael are far more equal than that, but, really, this is so fascinating because the two of them are at completely opposite ends of the spectrum. Yet both are wildly successful. I can’t imagine the diehard fans of either superstar supporting the other one.

Another thing that Martha called Rachael out on is something that also irritates me – that Rachael refuses to bake. She always says it’s too complicated, that she’s a cook, not a chef, yada, yada, yada.

My feeling is if someone can work like a dog putting together a gazillion dollar empire than she can work a KitchenAid and produce a cake. My mother used to say if you can read, you can cook (thanks A LOT for that, Mom!), but it is somewhat true. And if you have SOME kitchen skills, putting together an easy baked good is not beyond anyone, even Rachael Ray. I get irritated by her selling herself short and settling for such mediocrity.

Martha also complained that Rachael’s latest book is just a rehash of some of her old recipes. Martha said to Cynthia, “That’s not good enough for me.” When SHE does a book, she wants it to be “unique and lasting, something that will really fulfill a need in someone’s library.” She wants it be worthy of a place on your bookshelf.

And yet, one can’t argue with the millions and millions of books that Rachael has sold of these one note, heavily meat-based recipes that people can’t seem to get enough of.

A friend said to me the other day that AT LEAST RR has gotten a lot of people to actually cook. These same folks would probably be buying convenience meals or getting take-out. THAT is true. The ONE good thing about Rachael’s cooking is that she uses real food and, thankfully, hasn’t come out with any boxes or mixes (like Martha is developing), at least not yet. Rachael just has her beach blanket sized, fire hazard dish towel line, along with every other possible kitchen accoutrement, including my favorite - where to put your garbage.

Anyway…as an adjunct to Cynthia’s piece on Martha, Cynthia interviewed Rachael, who must have thought it would be a couple of soft questions about having had Martha on her show. She started out by saying that Martha “killed it. She was hysterical”.

THEN Cynthia told Rachael what Martha had to say about her. After just a split second of looking like a deer in the headlights (or the headlines, in this case) Rachael came out with her standard mantra. If you can’t beat ‘em, just agree. And that’s what she did.

Rachael agreed with every single word that Martha said - that the plain truth IS that Martha’s skill set is far beyond her own. She said “Why would that make me mad?” to Cynthia’s constant peppering her with questions. She said Martha was just being honest, that SHE (Rachael) herself would rather have a meal cooked by Martha than eat her own food.

I think, more than anything, what Martha suffered from was a stunning lack of good manners and Rachael exhibited tremendous grace when asked about Martha’s comments. Even though I’ve seen her react to criticism this way before, I am still amazed by Rachael’s even-temperedness on the subject. AND it didn’t help that Martha’s attitude during the entire interview was superior smugness. I know people say she’s impossible, but I’ve always admired her tenacity and work ethic - something that she and RR have in common, by the way.

So who won this smack down? Hands down, The Queen of Mean was bested by the Patroness of the Garbage Bowl. Martha should really learn that if you don’t have anything nice to say, then you should just button it up.

Thursday, June 5, 2008

Martha's Getting All The Good Chefs

I caught a repeat of Martha today. I never watch her, but she had a truly star studded line-up of Italian chefs.

Each chef was wonderful. All the recipes AND videos are on her website. Here are few notes from the show:

Mario made Spaghetti with Green Olive Sauce. He added pasta water at different stages, which he used to cool down the pan a bit and also to build up the sauce to coat the pasta. He tells us NOT to add cheese to this dish, because he wants us to experience the flavor and texture of the two wheat products (the spaghetti and the toasted bread crumbs).

Mario really is masterful. It's as if he was born with pots and pans instead of arms, he moves with such fluidity at the stove. You can get the video here.

Lidia Bastianich makes Sicilian Fettuccine with Fresh Swordfish. She adds a drop of the boiling pasta water to get the onions to "break down", after they've started to caramelize. She reminds us to use a wide pan to sauté the fish, so it doesn't steam. She adds a bit of fruity olive oil at the end, so it keeps more flavor.

Lidia also tells us why she doesn't add oil to the pasta water. (My reason is thaat it just gives you a greasy pot.) But listen to this! The oil inhibits the absorbency of the sauce onto the pasta. That really makes sense. The sauce would just slide off slippery pasta instead of absorbing it. INTERESTING.

Watching Lidia is just like having an Italian mama in the kitchen. Not all of us are lucky enough to have that, but some are.

Ron Suhanosky, from the New York restaurant Sfoglia, made a classic Spaghetti Carbonara. No cream - just pasta, egg yolks, an Italian bacon called guanciale and cheese. Ron made the same point as the other two did that the pasta water is important for marrying the sauce to the pasta.

His rule of thumb - use 1 egg yolk per person, and if the yolk is in danger of scrambling, add some more pasta water. I want that NOW.

Sal Scognamillo of Patsy's Italian Restaurant made Rigatoni Sorrentino. Very easy, basic dish. Cooked rigatoni gets added to ricotta and tomato sauce and baked with LOTS of cheese on top.

The best part was that the chefs didn't have any time-wasting interaction with Martha. She introduced them; they appeared on pretaped segments and they just got on with it and cooked one dish each. Very worthwhile viewing.

Wednesday, May 21, 2008

O Emeril, Emeril! Wherefore Art Thou Emeril?*

It’s official. The Food Network's connection to Emeril Live will be confined only to afternoon repeats.

Fine Living (shown in a little more than half the Food Network’s 90 million homes) has picked it up. Starting July 7th, they will show a new Emeril Live every Monday night with repeats the other six nights, after an initial premiere week of five original episodes. It will be shown in the same time block as his corporate boss Martha Stewart’s show every weekday evening.

The big news here is that this prolongs the life of Emeril Live and leaves open the possibility of future seasons. The Scripps Network does own both the Food Network AND Fine Living. I guess they felt that Emeril's high profile would be of more benefit to Fine Living.


Good luck to everyone’s favorite Cajun chef.

*Yes, I know that doesn't really mean "Where are you Emeril?" but I couldn't resist the poetic sounding title...

Wednesday, February 20, 2008

Martha and Emeril Make A Sweet Deal


Martha Stewart Living Omnimedia Inc. announced yesterday that it had bought the rights to much of Emeril’s food empire: his books, television shows, kitchenware, food products and his Emeril.com website.

They paid $45 million in cash and $5 million in stock, but the price could rise if certain financial goals are met. They did not acquire the portion of his company, Emeril Homebase, which is the base of operations for his restaurants and charitable foundations.

Interestingly, the Food Network didn’t see much future in his brand, but Martha did. And her Omnimedia is doing very well these days. They announced a revenue increase of 22% in their 2007 fourth quarter results.

According to Emeril, “By affiliating with a larger company with means, infrastructure and reach, we know we can maximize (our) great potential.And here I thought the only place left for him to market himself was Mars…

Anyway, good for you, Emeril. Maybe you’ll give RR a run for her (lots of) money in striving for complete world domination.

Saturday, November 17, 2007

Sad News From Martha

Her mother passed away yesterday...That's tough, especially right before this most family-oriented holiday. I always enjoyed watching her on Martha's shows...

Tuesday, August 28, 2007

I Don't Think Nigella Has Anything To Worry About

The (London) Times Online website is reporting that the raven-haired British cooking beauty feels that Martha Stewart has been spending too much time admiring HER - Nigella's - husband, Charles Saatchi.

In an interview with Britain's Radio Times magazine, Nigella says she has suffered a diss or two from Martha. Nigella feels it has to do with Martha having "a soft spot" for her husband. Well, who wouldn't want a fabulously wealthy man, who appreciates art and, perhaps, good food, as well. But Martha has her own billionaire, so I think they can both rest easy.

That's some choice though. Gorgeous great cook with 2 youngish kids from a good family versus a VERY VERY VERY wealthy do-it-yourselfer with a grown daughter and many homes, (oh, and a criminal record too, but I think that was unfair).